How did New Labour ideology affect British filmmaking during the ‘90s and naughties?
(Curtis, 2003) On the 2 nd of May 1997, Anthony Charles Lynton Blair was elected as the Prime Minister of the United Kingdom and spearheaded the New Labour political agenda. After years of the Conservative party in power under the reign of Margret Thatcher and John Major, Blair’s election signified a period of change for the country and a change in the Labour philosophy to sustain its future (Collins, 2005, pp. 41). These systemic changes had a major impact upon the UK film industry as they now began to adopt the policy of ‘The Third Way’. One prime example of a filmmaker utilising this new ideology is Richard Curtis, writer of films such as Four Weddings and a Funeral and Notting Hill, yet it was in 2003 in which he made, arguably, one of the most prolific British films in recent memory; Love Actually . (Curtis, 2003) The main priority for films of the Third Way was to appeal to a wider audience, especially to international markets. In 1998, Chris Smith, the First...